Become of member of Further Afield
Further Afield is the face of stylish inclusive travel
We want all guests to enjoy a rich experience, from their first click on our carefully curated website; to the warm welcome they receive at our partner properties.
We are dedicated to promoting inclusive travel using our respected and trusted platform to launch your establishment into exciting and under-served markets.
For a single annual fee and zero commission, you can become instantly accessible to some of the largest growing markets in the travel sector.
Go Further Afield…
A stylish and impressive collection of great places to stay… Richard Bence – Attitude Lifestyle Editor and freelance writer for Condé Nast Traveller
JOIN FURTHER AFIELD AND…
- Stand out in a crowded market as part of a carefully curated collection
- Partner with an established, authentic and trusted brand
- Benefit from expertise to drive bookings directly to you without commission
- Be part of an exclusive, exciting and expanding collection
Includes small romantic hilltop bolt-holes; simple guest houses in magical locations; funky contemporary barns perfect for house parties; and luxurious boutique hotels. All are united by their individuality, quality, and above all else, their belief in inclusivity and genuine warm welcome to all.
OUR TARGET MARKET
Is 35+, professional and affluent with a significant annual travel budget. We inspire the 78% of those looking to try somewhere new on their next escape and actively encourage off-peak travel through multi-channel targeted marketing campaigns aimed to direct travellers to your door.
The world is filled with beauty and rich experiences, and it is our strong belief that everybody should be made to feel completely at home when stepping out into it. We are dedicated to promoting/encouraging inclusive travel to those who may have been neglected in the past due to their lifestyle, interests or disabilities.
Our work to promote LGBT friendly travel means that we are firmly placed at the forefront of this valuable growing market, and apply the same expertise from our backgrounds in travel and marketing to develop other emerging sectors to the same level.
Further Afield recognises that a one size fits all approach is not always appropriate for today’s gay and lesbian travellers and features a refreshing array of sophisticated accommodation options as diverse as our community. Darren Cooper – Editor of Beige Travel Magazine & UK ambassador for The International Gay & Lesbian Travel Association.
Each property within our carefully selected portfolio extends a warm welcome to the LGBT community, a sector which continually shows annual growth and is worth over $211 billion worldwide.
SOME OF OUR PROPERTIES ALSO OFFER:
- Easier access accommodation for those with disabilities or special needs
- Welcome large groups who don’t want to get penalised for partying
- Favour our four legged friends with a pet-friendly policy
These growing sectors are making waves in the travel industry and we are ahead of the curve with an established, respected and trusted platform to launch your establishment into exciting and under-served new markets.
These hand-picked gems are the perfect answer for those looking to escape the mundane and find truly memorable gay friendly holiday experiences to remember. Darren Cooper – Editor of Beige Travel Magazine & UK ambassador for The International Gay & Lesbian Travel Association.
Reach these lucrative and growing markets by
Web traffic to your site and direct bookings
We know that when a client finds you on our website, that we are creating a match made in heaven. We work hard on our SEO to ensure the site appears in prime position for key phrases and specific search terms.
Our blog content is fully optimised to ensure organic traffic finds that content when searching for key terms. We regularly update content to ensure we remain high in Google rankings.
When someone picks a property, we refer them directly to you for booking, without taking a penny in commission.
Reaching our well profiled subscriber list
Our regular newsletters are an opportunity to profile your property and shout about what makes you special to our most active customers who want to hear more.
A presence on a stylish user friendly website
We know that the online experience is just as important as the welcome you extend to your guests, so we have developed a slick and aspirational platform to search and explore. With an emphasis on great images and original concise copy we connect clients with emotive story telling to engage and inspire.
With over 74% of travellers searching on mobile devices, the site is fully responsive across different platforms and looks and performs as well on a mobile as it does on a desktop.
Extensive use of social media.
We have dynamic Facebook and Instagram profiles that are kept active to support our online presence and help drive traffic. We currently get an above industry-average of 6% referral rate from social channels to influence the 21% of travellers who seek or rearrange travel plans based on social media content.
Participating in our marketing and PR activities
We carry out regular media drives and place advertising, both off and online, in key publications. DIVA, Gay Times, Beige Magazine, Attitude Magazine, Out There and The Pink Paper have all featured Further Afield’s properties and destinations.
Further Afield also has excellent links with the wider UK press.
We started a B&B in 2008 and right from the start we decided to welcome everyone, including minority groups, to our corner of the Highlands of Scotland. Over the years we have made lots of friends and hosted many people who found us through Further Afield and we’re delighted to work with Further Afield to help promote good quality, unusual accommodation which is individual and not a generic experience.Anna and Norrie – Ard Daraich
Every property listed with Further Afield is hand-picked by our team to ensure that it meets with our core values and criteria of quality, personality and style.
Once you contact us, the selection process includes reviewing the website, visitor and media testimonials and often we, or trusted associates, will visit the property first hand to get a real feel for the service and accommodation.
If your property offers additional features like healthy eating options, solo discounts or a responsible travel policy then we will be delighted to feature these as part of your package.
Once we confirm that your establishment aligns with the Further Afield criteria, you will be invited to join for an annual fee.
A website featuring gay-friendly accommodation in response to concerns expressed by gay travellers. Stylish boltholes that welcome gay guests which range from B&Bs to small hotels… The Independent – Traveller
The annual fee for being on the site relates to the size and type of your property. We are not a booking agent so there are no commission fees to be paid on any bookings you receive as a result of Further Afield. The fees are not subject to VAT.
|BOUTIQUE HOTELS AND GUEST HOUSES|
|1 – 5 rooms||£270|
|6 – 10 rooms||£300|
|11 – 20 rooms||£350|
|Sleeps up to 4||£250|
|Sleeps 5 – 10||£300|
Once you’ve made contact with us if we feel you’re what we’re looking for then we’ll confirm the 12 month fee.
THE FEE ENTITLES YOU TO:
- An interactive photo feature display
- Our professionally written overview to be approved by yourselves
- Receive direct referrals to your website for bookings and enquiries
- A direct link to your website within your profile, alongside contact details designed to improve visibility and accessibility
- Feature up to four special deals and late availability onto our offers page, newsletter and social channels.
- Feature in our themed promotions such as ‘city escapes’, ‘rural retreats’ and ‘pet friendly’
- Ongoing social presence
Having found the collection online whilst looking for ways to communicate with new markets I came across Further Afield. From the very start their style and approachability made me think “I really want us to be a part of that!” I just love the relaunched site! Love it.. so helpfull! Plus, all the guests that have found us via Further Afield, are such kind, happy and positive people!
Here to help
We also offer website, email, and social media support so if you require any help with your internal digital marketing or print media please just get in touch for very competitive rates.
A great website packed full of wonderful places to stay… As good as a tip from a trusted friend. Lotte Jeff – previously Travel editor for Diva Magazine (Europe’s largest lesbian magazine)
Listing your property
If you believe your property fits the bill then please get in touch.