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On a budget
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Hotel FloraGothenburg, Sweden
Come as you are
Located in Gothenburg, on Sweden's west coast, this independent hotel effortlessly combines design and fashion with a sense of "at home" comfort. The perfect hideaway for exploring all that the city and beautiful coastal area have to offer or else a great place to stop for a rest during a larger, Scandinavian wide vacation. Gay friendly, Hotel Flora really delivers on their motto: be what you are and make yourself at home!
Hotel Flora is located in the historic center of Gothenburg, just inside the old defensive moat that once surrounded the fledgling town. In fact, the hotel's neighborhood is called "Inom Vallgraven" which means "Inside the Moat"... very practical, those Swedes! The area is filled with fashionable boutiques, indoor food halls, restaurants and lots of local history. The moat these days serves as a canal, which is used by the popular sightseeing boats: Paddan.
Gothenburg isn't a huge city, and most of the important sites are within easy walking distance from the hotel. Just on the other side of the moat from Flora you will find the start of one of Sweden's most famous streets: Avenyn. The wide avenue is lined with restaurants, bars and nightclubs and no visit to Gothenburg is complete without a stroll down Avenyn. Also within walking distance are the concert & sport venue of Ullevi, the popular amusement park Liseberg and the old, wooden neighborhood of Haga.
Don't feel like walking? Jump on one of Gothenburg's famous street cars (tram/trolley car) which easily connect you to all parts of the city. And speaking of easy connections... the central train station is a 10 minute walk from the hotel, and from there you are connected by high speed trains to Stockholm, Malmö/Copenhagen and Oslo. All just a few hours away!
About The Owners
Once again, we have found a hotel that is made extra special because of its owners. Daniel & Carina Högberg have owned and run Hotel Flora since its birth 20 years ago... though they themselves don't look a day over 30. Not sure how they have managed that. Their personal sense of hospitality, background in fashion and interest in design is mirrored in the hotel itself and gives it a real personal feel. They are definitely hands-on as owners and have worked closely during the hotels evolution since its conception.
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