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Hotel Flora
Grönsakstorget 2
411 17 Göteborg
Tel: +46(0)31-13 86 16
From £117 per night including breakfast.

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Hotel Flora

Gothenburg, Sweden

Come as you are

Located in Gothenburg, on Sweden's west coast, this independent hotel effortlessly combines design and fashion with a sense of "at home" comfort. The perfect hideaway for exploring all that the city and beautiful coastal area have to offer or else a great place to stop for a rest during a larger, Scandinavian wide vacation. Gay friendly, Hotel Flora really delivers on their motto: be what you are and make yourself at home!


Hotel Flora is located in the historic center of Gothenburg, just inside the old defensive moat that once surrounded the fledgling town. In fact, the hotel's neighborhood is called "Inom Vallgraven" which means "Inside the Moat"... very practical, those Swedes! The area is filled with fashionable boutiques, indoor food halls, restaurants and lots of local history. The moat these days serves as a canal, which is used by the popular sightseeing boats: Paddan.

Gothenburg isn't a huge city, and most of the important sites are within easy walking distance from the hotel. Just on the other side of the moat from Flora you will find the start of one of Sweden's most famous streets: Avenyn. The wide avenue is lined with restaurants, bars and nightclubs and no visit to Gothenburg is complete without a stroll down Avenyn. Also within walking distance are the concert & sport venue of Ullevi, the popular amusement park Liseberg and the old, wooden neighborhood of Haga.

Don't feel like walking? Jump on one of Gothenburg's famous street cars (tram/trolley car) which easily connect you to all parts of the city. And speaking of easy connections... the central train station is a 10 minute walk from the hotel, and from there you are connected by high speed trains to Stockholm, Malmö/Copenhagen and Oslo. All just a few hours away!

About The Owners

Once again, we have found a hotel that is made extra special because of its owners. Daniel & Carina Högberg have owned and run Hotel Flora since its birth 20 years ago... though they themselves don't look a day over 30. Not sure how they have managed that. Their personal sense of hospitality, background in fashion and interest in design is mirrored in the hotel itself and gives it a real personal feel. They are definitely hands-on as owners and have worked closely during the hotels evolution since its conception.

  • Ingenious design to the rooms offering smart solutions... like roll-away shelves hidden behind headboards and coat hangers that double as works of art. 
  • Friendly staff! We loved how we were always met with a smile.
  • We do hate to be rushed (especially in the morning), so the option of a late and leisurely breakfast was appreciated. Included in the room price, the breakfast buffet is available during the weekend and summer season until 11:30am!
  • Free WiFi. We do think that all hotels should offer free Wifi, but they don't... so we are always happy to find ones that do.
  • We love how some rooms had one whole wall covered with a blow-up historic picture of the hotel's building or neighborhood. Makes for a clever combination of history and modern design.
  • Speaking of design... we enjoyed the interior design of the hotel which featured some interesting showpieces. As they have updated and renovated their rooms over the past fours years, the owners have worked closely with Danish interior designer Rasmus Larsson and his company Design by Us. The design is eclectic and a bit rock & roll which brought a smile to our faces. How can you help not to giggle when pieces have names like "Skinny Bitch" (chair), "Drama Queen" (bed) and "Wall Hooker" (coat hanger)?
  • While the hotel doesn't have a gym, there is an abundance of parks in the area which are great for a morning or evening jog. Closest is Kungsparken, just across the moat!
  • In their inner courtyard they have The Terrace... a great outdoor lounge, open for both hotel guests and the general public. A nice way to take advantage of the warm, summer evenings. During the cooler months patrons can move indoor to The Library to socialize.
  • Classic C.O. Bigelow toiletries in all of the bathrooms.
  • 10 Twin rooms that contain two queen beds. Perfect for when traveling with a friend! You can still share a room, enjoy your own space as well as sleep in comfort.
  • The central location means that you are close to just about everything Gothenburg has to offer.

  • 65 rooms in two categories with single, twin and double options.
  • Breakfast room that turns into bar and lounge in the evening. Lighter bar menu offered there and through room service.
  • Free WiFi throughout the hotel as well as a computer with printer to use in the reception.
  • The public areas are open to general public as well as hotel guests. The Terrace located in the inner courtyard during the summers and the adjacent Library during cooler months.
  • Conference and meeting options at the hotel, either in The Library or The Showroom.



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